Secrecy at Apple

As some of you know, the Wall Street Journal ran a recent piece on the hyper-tight secrecy that Apple maintains at its facilities and in connection with new product launches. We thought you'd like to see a piece in the Mac Observer regarding their take on Apple's tight-lip strategy. We know this - Apple's efforts places it in much better standing before a court of law in misappropriation cases in being able to proffer evidence of using "reasonable efforts to maintain the information's secrecy." Secrecy comes at a cost but Apple is paying that cost and doing it well.

Have a great weekend.