Coca-Cola Moves "World's Most Valuable Trade Secret" to a New Vault in Atlanta

The New York Daily News is reporting that Coca-Cola has moved the "secret formula" for its international brand-name soft drink to an impressively high security-looking vault in Atlanta.

Late last week, the company released photos of the formula’s new home as part of a promotional campaign for its shrine-like World of Coca-Cola museum, where the recipe is now entombed in a massive steel vault.

While this is all just for show and a marketing blitz - it still interests us at this blog in that the company recognizes and heralds not only that its secret, but the expense and caution with which it holds and maintains that secret. Not a bad message. http://www.thecoca-colacompany.com/dynamic/press_center/2011/12/coca-cola-secret-formula-moves-to-the-world-of-coca-cola.html