Competitive Intelligence -- An Honorable Calling or Just Stealing Trade Secrets?
By Press
From Business Week, a review of a new book, The Secret Language of Competitive Intelligence, by Leonard M. Fuld (Crown Business -- 309 pp). Mr. Fuld is a pioneer in the field.
According to the review, the book shows that there's much more to competitive intelligence than diving into the trash of your competitors (or buying stolen material as in the Coke case). Instead, the best competitive intelligence (or CI as its practitioners call it) involves a sophisticated sifting of publicly-available information.
And, as if on cue (and following on the heels of Coke), from Advertising Age, a story regarding the state of economic espionage in America.
According to the review, the book shows that there's much more to competitive intelligence than diving into the trash of your competitors (or buying stolen material as in the Coke case). Instead, the best competitive intelligence (or CI as its practitioners call it) involves a sophisticated sifting of publicly-available information.
And, as if on cue (and following on the heels of Coke), from Advertising Age, a story regarding the state of economic espionage in America.
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